![](https://cdn.myportfolio.com/3f974417-64ed-4e5a-bddc-61add234554a/b2e65e40-8bdb-4997-9386-563f0e945f33_rw_1920.png?h=31c45c16859bfeaa8f1a3f3735b09bf1)
REANS is a fashion brand with responsibility in mind.
Set out to create unique pieces of clothing from denim waste, all jackets are 100% upcycled and made locally in Poland. All garments can be customized to fit individual needs - from denim type to custom made painting on the back.
![](https://cdn.myportfolio.com/3f974417-64ed-4e5a-bddc-61add234554a/97c213d7-281f-4e30-ad37-4bf3e1dcaccc_rw_1920.png?h=0f382b58d08953159b746dc8484ee1b9)
Made by young people for the future of the planet.
REANS logo expresses its core brand values: dynamics of the new generation and environmental awarness. Incorporated in a simple yet effective "R" logo.
![](https://cdn.myportfolio.com/3f974417-64ed-4e5a-bddc-61add234554a/1bea9f6f-ff27-402e-be21-8b434bef7d1a_rw_1920.png?h=c6225793483842e8cc92132263eb6672)
![](https://cdn.myportfolio.com/3f974417-64ed-4e5a-bddc-61add234554a/fc7c8126-e1e2-4480-b465-f3c8a10ddc37_rw_1920.png?h=32835e635ef4e746c7755f8fa60a41f7)
Type to fit the dynamics of the new generation.
Distinctive typeface - Anisette Std - is designed to make a statement. Its all caps nature with wide caps variants for all letters completes the brand identity - from wash tags to social media posts.
![](https://cdn.myportfolio.com/3f974417-64ed-4e5a-bddc-61add234554a/806fdced-dcd6-4be9-a84d-f7b1aae92949_rw_1920.png?h=4aa7f843713063a474b0eb89d5aabada)
Thanks for watching!
Brand: Reans | Model: Ania Lorenz | Photos: Michał Białowąs